Swapping Subways for Cowboy Boots: Why Austin is the New NYC

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Posted by Sam Branson on January 15, 2024

As New Yorkers exchange their subway tickets for cowboy boots, the question arises – why is Austin becoming their new destination? This isn’t a random mass migration; compelling reasons are driving this shift. In this article, we will explore the top five reasons that are making Austin an irresistible city for New Yorkers and transforming it into the new NYC. So whether you’re considering moving or just curious about this sudden demographic shift, read on to get the full picture.

Lower Cost of Living

The significant difference in the cost of living between New York and Austin is one of the primary lures for many New Yorkers. While New York City is renowned for its sky-high real estate prices, Austin offers much more affordable options. The overall cost of life in Austin is approximately 51% lower than in New York City, according to the Cost of Living Index. This includes essentials like housing, groceries, utilities, and transportation. A move to Austin can mean less financial stress, the ability to own a home, and more disposable income for enjoying life – a significant advantage for anyone considering the move.

Growing Economy

Austin’s economy is not just growing; it’s booming. A slew of high-profile companies have recently relocated their headquarters to Austin, underscoring the city’s attractiveness as a business hub. Tech giant Apple Inc. is building a $1 billion campus in Austin, which will add thousands of jobs to the local economy. Oracle, another tech heavyweight, recently moved its headquarters from Silicon Valley to Austin. Tesla CEO Elon Musk also relocated Tesla’s headquarters from California to Austin, attracting national attention. This influx of big companies is creating a vibrant job market, with opportunities spanning various industries. The robust economy and promising job prospects are adding to Austin’s appeal for New Yorkers.

Lower Taxes

The significantly lower tax rates in Austin are another major factor attracting New Yorkers. Texas is one of the few states with no personal state income tax. In contrast, residents of New York City face one of the highest tax burdens in the country, with a top state income tax rate of 8.82% and a top city income tax rate of 3.876%. This means that a sizable chunk of a New Yorker’s paycheck goes straight to taxes. But by moving to Austin, they can keep a larger portion of their earnings, making their paycheck stretch further. This financial benefit is especially attractive for high earners and retired individuals.

Quality of Life

Austin’s exceptional quality of life is yet another pull factor for New Yorkers. The city is famous for its warm, sunny climate, allowing residents to enjoy outdoor activities year-round. It boasts an abundance of parks, trails, and lakes that offer a respite from the concrete jungle. The city’s live music scene and thriving food culture provide entertainment and culinary delights that rival those of New York. 

The pace of life in Austin is also significantly more relaxed compared to the hustle and bustle of NYC, which many find conducive to a better work-life balance. Furthermore, Austin consistently ranks high on various “best places to live” lists due to its excellent school system, safe neighborhoods, and the general friendliness of its residents. All these factors contribute to a high standard of living, attracting more and more New Yorkers to make the move.

Thriving Job Market

The job market in Austin is flourishing, offering a diverse array of opportunities across various industries. According to the U.S. Bureau of Labor Statistics, Austin had a low unemployment rate of 3.5% as of November 2021, compared to the national average of 4.2%. This thriving job market is significantly fueled by the tech industry, with Austin often referred to as ‘Silicon Hills’. The city is home to over 5,500 tech companies, including Dell, IBM, Amazon, and Facebook, who employ over 150,000 people. Furthermore, with Apple, Oracle, and Tesla setting up their headquarters in Austin, the city’s job market is set to grow even more, making it a magnet for New Yorkers seeking prosperous career opportunities.

Final Thoughts

Austin represents an exciting frontier, with a blend of opportunities and lifestyle benefits that are difficult to find in the hustle and bustle of New York City. The Texan city has a unique charm that goes beyond its economic lure, offering an enriched quality of life that transcends the conventional urban living experience. The allure of Austin is much more than just job opportunities or fiscal advantages – it’s about the opportunity to live a more balanced, fulfilling life. From its enchanting landscapes to the vibrancy of its cultural fabric, Austin offers a unique blend of cosmopolitan and quaint, making it an irresistible destination for many. As such, it’s not surprising that this gem of the Lone Star State is drawing New Yorkers in droves. Indeed, the appeal of Austin, with its alluring promise of a fulfilling life, is proving to be a beacon for those seeking a fresh start.

Are you a New Yorker considering a move to Austin? We can help make that transition seamless. At The Seely Group, we specialize in helping people like you find their dream homes in Austin. We have an extensive portfolio of beautiful properties ready for you to explore. Don’t let the stress of moving hold you back. Contact us today and let us be your guide to your new life in Austin. Remember, with The Seely Group, you’re not just buying a house, you’re finding a home.


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